Domain
Name Information
Formula: You sell boats, boats in florida.
Your company name is King Ocean Services.
First you try and buy "kingoceanservices.com,
if that is not for sale you try .net, .org,
etc. In some fashion or another you should
be able to get a domain that should represent
your boat company. But this is just the
start. Try this search for "boats"
on google. (Boats)
Notice that 7 of the 10 domains on this
search have the word "boats" involved
in their domain name. It looks obvious that
if you want to target the search listing
"boats" 7 chances out of 10 you
need to have that word involved in your
domain name to get onto that page.
Most companies that plan to have a long
lasting internet presence rarely start out
on the right foot. They tend to buy a domain,
build a website and then wonder why it lacks
traffic, listings and sales. If you take
it from the opposite direction you can be
much more successful.
Now back to boats. Lets say you have a medium
size boat business and you might rarely
if ever do business outside of Florida.
So your target market is florida. Start
your search using this Overture
tool.
If you wanted to target "Florida Boats"
you will find on Overture what people are
physically searching for. Find what phrase
closely matches what you offer. Example:
"boat for sale florida" and if
you need to target this phrase to have a
successful internet business you try and
purchase "boat-sale-florida.com and
by example you will have a greater chance
of getting a listing in that top keyword
phrase.
Results: Get
a domain name specific to your company
and another "keyword rich" domain
that will grab at search engine listings
to bring traffic that will translate into
sales.
Your next items to consider, please read
on:
Website
Hosting | Website
Designers | Search
Engine Optimization
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