Domain Name Information

Formula: You sell boats, boats in florida. Your company name is King Ocean Services. First you try and buy "kingoceanservices.com, if that is not for sale you try .net, .org, etc. In some fashion or another you should be able to get a domain that should represent your boat company. But this is just the start. Try this search for "boats" on google. (Boats) Notice that 7 of the 10 domains on this search have the word "boats" involved in their domain name. It looks obvious that if you want to target the search listing "boats" 7 chances out of 10 you need to have that word involved in your domain name to get onto that page.

Most companies that plan to have a long lasting internet presence rarely start out on the right foot. They tend to buy a domain, build a website and then wonder why it lacks traffic, listings and sales. If you take it from the opposite direction you can be much more successful.

Now back to boats. Lets say you have a medium size boat business and you might rarely if ever do business outside of Florida. So your target market is florida. Start your search using this Overture tool.

If you wanted to target "Florida Boats" you will find on Overture what people are physically searching for. Find what phrase closely matches what you offer. Example: "boat for sale florida" and if you need to target this phrase to have a successful internet business you try and purchase "boat-sale-florida.com and by example you will have a greater chance of getting a listing in that top keyword phrase.

Results: Get a domain name specific to your company and another "keyword rich" domain that will grab at search engine listings to bring traffic that will translate into sales.

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